Brand Identity | Packaging Design | Illustration

Cultur’Ale

0% Alcohol / Halal certified beer

Problem
Creating a captivating brand identity & campaign for a non-alcoholic/halal beer brand, catering to both the young and the old, while highlighting its 0% alcohol content.

Solution
Cultur’Ale embodies the perfect fusion of tradition and innovation, blending 'culture' and 'ale' into a delightful experience. These halal-certified brews bridge market gaps by respecting time-honored traditions while infusing playful flavors and a burst of zest. Every sip of Cultur’Ale is a celebration of togetherness, making it more than just a drink—it's a cultural celebration in a bottle. I developed a vibrant and inclusive brand identity and campaign for CulturAle, infusing Indian cultural elements into color palettes, flavor names, illustrations, and catchy slogans.