Problem:
Designing a label for boxed water targeting the casual/low range market segment, incorporating elements of fun, sustainability, and minimal design.

Solution:
Created a playful label for “Wotter” boxed water, inspired by OTTERS and their association with oceans and sustainability. Developed three initial sketches and chose the strongest concept, featuring a custom word mark with an integrated logomark to enhance brand recognition. This project is one of a series of label designs aimed at various market segments