Problem
The current brand identity of Central Station Coffee & Tea does not effectively convey its values of community, warmth, and sustainability. The logo and visual elements lack personality and fail to engage the target audience.

Solution
A fresh, inviting identity centered on the concept of "A hug in a mug," symbolizing the café's commitment to a welcoming community atmosphere. By using warm colors, hand-drawn illustrations, and a logo representing unity, the goal was to transform the brand to better reflect its values. The script font for "coffee & tea" adds a personal touch, while the sans-serif font for the brand name boosts readability and modernity. The result is a vibrant, cohesive brand identity that resonates with customers and embodies community, sustainability, and creativity.